Jeroen Zuidgeest is Strategic Urban Advisor and Architect and Initiator of Studio for New Realities. New Realities stands for maximising quality of life, to create a new reality that is more humane, healthier and more responsible.
Jeroen founded Studio for New Realities based on the conviction that there must be a better way to organise our environment. To contribute to a world that is more attractive, sustainable, healthier, with more quality.
Info on the mission, approach, services and projects of New Realities, and invitation to collaborate at newrealities.eu.
Jeroen leads the New Realities design squad. He has a strong interest in and affinity with urban design and research assignments, from building to city and regional scale, and broad practical experience based on concrete design and research projects, for very different tasks, in different contexts.
Until early 2018, Jeroen was Partner, Head of the Strategic Planning Department and architect at MVRDV, where he was in charge of content development and organisation within the department, and has worked on various urban and regional design visions, master planning and development strategies, research projects, publications, exhibitions and education at various institutions.